In this blog post, we discuss the fundamentals that form the backbone of ethnography — a qualitative research approach that transcends mere observation. Here we try to develop your understanding about the basics, key components and essential principles that guide the crafting of robust and insightful ethnographic research designs. In this post, we deliberate upon the fundamentals and underlying principles that underpin ethnographic research design

In this blog post, we discuss the profound significance, strengths and limitations of ethnography, a method that goes beyond the surface, immersing researchers in the rich tapestry of everyday life, cultural nuances, and the essence of human experiences.