In this blog post, we discuss the basics of ethnographic research design. From the fundamental question of “What is Ethnography?” to the intricacies of participant observation, cultural sensitivity, and the dynamic, ever-evolving nature of this approach, we seeks to demystify the art and science of ethnographic research.

In this blog post, we explore the philosophical landscape of ethnographic research design, examining why interpretivism serves as the ideal companion to ethnographic research design.

The purpose of this blog is to identify ten most compelling reasons for the industry to link with the university and the university to collaborate with the industry.