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Research | 22 June 2024

Understanding the Fundamentals of Ethnographic Research Design: With Focus on Key Principles and Best Practices

In this blog post, we discuss the fundamentals that form the backbone of ethnography — a qualitative research approach that transcends mere observation. Here we try to develop your understanding about the basics, key components and essential principles that guide the crafting of robust and insightful ethnographic research designs. In this post, we deliberate upon the fundamentals and underlying principles that underpin ethnographic research design
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